Economic Development: Film Tourism
While Film Tourism is hardly new, it has reached new levels of interest with an estimated 100 million tourists seeking to visit film location sites per year. Just as the viewing public creates emotional attachments to characters as well as the actors that play those characters, they also become enamored with the “place” where their favorite story enfolds. Every country, region, state, province, city, town has or can have an image - a branded identity, a personality – and that image has an economic value. You could say locations depicted in popular films and television series are the ultimate 'product placement'. Film Tourism is already expanding beyond its most typical and organic forms, creating even more opportunities for film commissions, tourism departments, tour operators and destination marketing organizations, worldwide.