Master Class: Marketing
Marketing has become increasingly essential for film commissioners. This course will guide participants through the
process of developing a marketing program to effectively promote a jurisdiction.
Save $50 by enrolling in all 5 modules at once!
Marketing: Advertising Your JurisdictionAFCI Price from $ 50.00
This module is all about developing an advertising program, with a focus on integrated marketing communications (IMC). It begins with branding your jurisdiction, then creating effective messages, developing sales promotions, identifying partners and opportunities for joint promotions.
Marketing: Developing a Marketing PlanAFCI Price from $ 50.00
The marketing plan is probably the most important document a film commission possesses. A systematic marketing planning process consists of five logical steps: analyzing the situation, setting market goals and objectives, identifying target markets, creating an action plan, and evaluating those efforts.
Marketing: Direct Marketing and Personal SellingAFCI Price from $ 50.00
Direct marketing and personal selling are crucial to film commissions' marketing strategies. Direct marketing encompasses direct mail, telemarketing, Internet and direct response television. Personal selling incorporates one-on-one campaigns such as trade show and film festival promotions and locating and maintaining individual customers. This chapter also deals with the objectives of personal selling, the sales process, sales management and the importance of word of mouth in attracting customers and retaining them.
Marketing: Online MarketingAFCI Price from $ 50.00
The Internet can be used by film commissions to perform five key functions: direct e- mail marketing, advertising, providing information, interactive location choices, customer service and relationship marketing, and marketing research. This module includes basic information about social networking.
Marketing: Use of Public RelationsAFCI Price from $ 50.00
Public relations (PR) includes all the activities that an organization uses to maintain or improve its relationship with other organizations or individuals. The module discusses the roles and functions of public relations, some popular techniques, and includes a chapter on film tourism opportunities that may enhance your PR opportunities.