Master Class: Econ Development
The Film Commissioner as Economic Developer takes a professional look at established economic development techniques,
including ways to assess and develop key business relationships to create community value and maximize economic
development tools and resources to achieve better results.
Save $50 by enrolling in all 5 modules at once!
Economic Development: Film Industry as Economic EngineAFCI Price from $ 50.00
Trying to put an economic value on the global film industry is difficult as such factors as post production, television distribution, the global DVD market and electronic distribution and others need to be taken into account. Film commissions are economic development offices with an extremely targeted market. Film and media production is a new industry for many communities and ironically for some, has been born during a major economic downturn. Film and media can and often do represent a new economic engine and a welcome diversification of a given jurisdiction's economy.
Economic Development: Film TourismAFCI Price from $ 50.00
While Film Tourism is hardly new, it has reached new levels of interest with an estimated 100 million tourists seeking to visit film location sites per year. Just as the viewing public creates emotional attachments to characters as well as the actors that play those characters, they also become enamored with the “place” where their favorite story enfolds. Every country, region, state, province, city, town has or can have an image - a branded identity, a personality – and that image has an economic value. You could say locations depicted in popular films and television series are the ultimate 'product placement'. Film Tourism is already expanding beyond its most typical and organic forms, creating even more opportunities for film commissions, tourism departments, tour operators and destination marketing organizations, worldwide.
Economic Development: Impact AssessmentAFCI Price from $ 50.00
The primary goal for many film commissions is to bring jobs and economic benefits to their communities through the production of film, video, television and media projects. One of the challenges film commissions face is how to demonstrate the specific impact or value that the industry has to a community. This is a complicated job for everyone involved. The primary challenge is the transitory nature of the business: a production comes and goes from a region in a relatively short period of time, and it's often impossible to capture all of the information needed for an economic impact report. However, there are ways to make a reasonably accurate assessment of the impact of the industry in your area.
Economic Development: Incentive ProgramsAFCI Price from $ 50.00
Once upon a time, it was possible to market a film destination based on the beauty of your locations, the depth and quality of your film infrastructure and your charming, persuasive personality. Those days are largely gone. Today, there’s rarely a phone call you’ll receive that does not open with the words: “What incentives do you offer?” How you answer that question can determine how successful you are in attracting in production to your area. So what ARE Film Incentives? How do they work? Why are they necessary? What will you need to do in order to build a competitive film incentive program in your area?
Economic Development: Workforce DevelopmentAFCI Price from $ 50.00
What skills does your local workforce already have? What additional training might they need to bridge the gaps between their existing experience and the actual, specialized needs of the industry? What can you do to link the skills available in your area to the needs of the production industry? Once you've started asking yourself these questions, you've started the process towards honing your skills as a workforce development professional. You may not have considered workforce development as a key component of your film commission role. However, if you believe that your role is to contribute towards economic activity in your area, it makes sense to ensure that as many local workers and businesses as possible can partake in the economic activity that arises from your efforts.